ABOUT EMAIL MARKETING

Email marketing is a powerful marketing channel that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. If you want to learn more about email marketing, I recommend checking out Mailchimp’s website. They have a lot of useful information and tips on how to create an email marketing plan, design effective emails all along your sales funnel, test them and improve your deliverability rates. Then discover the power of marketing automation and how to measure the success of your emails

WHY EMAIL MARKETING IS IMPORTANT FOR BUSINESSES ?

Email marketing is important because it is an effective channel for capturing attention, engaging and connecting with prospects and customers, and driving sales and revenue. Email marketing allows businesses to send targeted messages to a specific audience, tailor their content to their interests and needs, and promote their products or services. Email marketing also helps businesses to generate new leads, convert leads into customers, and increase customer retention. Email marketing has invaluable returns and benefits for businesses